This presentation will cover how to leverage UX planning techniques for LibGuides. Whether you're a design team of one or many, the creative brief is an essential tool for alignment. Also called a UX brief, this document sets creative strategy. It connects the user journey to organizational goals by articulating opportunities and pain points. It also improves collaboration by gathering design input and facilitating group review. Briefs are even used to prototype and test solutions - to avoid design pitfalls and delays. Learn to build inspired online tools through better planning!
Leigh Jackson works as a Content Development Librarian, specializing in bilingual (French/ English) collections. With a background in user experience (UX) and e-learning, she loves to bring design insights and techniques to her work in libraries. She is currently studying inclusive leadership and project management.
Stephanie Quail is a Teaching & Learning Librarian, specializing in Open Education. She is also a SPARC Open Education Leadership Fellow. Stephanie combines her background in business librarianship and e-learning to build interactive toolkits for the campus community. Her research interests include instructional design and experiential education theory.