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SpringyNews - Are You Connecting?

September 2021

Connecting with Users = Good Marketing!

Library Marketing - More Important Than Ever!

A March 2021 Library Journal survey on library marketing found that out of the 310 Public Libraries surveyed, "...nearly nine-in-ten respondents agree that 'the library’s dependence on marketing has increased due to COVID closures'." And while the average number of programs and events has decreased due to COVID-19, "...libraries are relying more on marketing, particularly digital marketing, to get the word out about virtual programs."

The Right Message, To the Right Users, At the Right Time

Library marketing is essential. But, what might be even more impactful is email targeting. Send the right message, to the right user, at the right time. Instead of sending the same message to all library patrons, consider targeting your message to unique groups of users.

Avoid the trap of telling yourself,

"Everyone needs to know this!"

and instead focus on,

"If I were patron A, would this information serve me?"

Marketing Research

  • "Almost all libraries (97%) collect email addresses from their patrons. Most ask for emails upon library card registration, and about half collect emails when patrons sign up to receive e-newsletters or register for programs/events."
  • Over half of libraries describe their marketing efforts as “somewhat effective.”
  • Only 5 percent rate their marketing efforts as “very effective.”

Library Journal 2021 Marketing Survey

(re)Introducing LibConnect with New Email Marketing

We've added powerful email marketing functionality to the LibCRM Customer Relationship Management tool and gave the product a new name because now it is so much more than a CRM. It is a true customer engagement platform that helps you better connect with your users – that's why we renamed it LibConnect.

  • ILS Integration - Import user info from your ILS (and other sources, too) to create profiles and identify audiences to send targeted marketing emails.
  • Gorgeous Email Templates - Make use of pre-built email templates to send beautiful emails quickly and effortlessly.
  • Drag & Drop Editor - Makes it easy to add text, images, buttons, videos, and more to your marketing emails.
  • Free Image Library - Make use of our integration with Pexels, Unsplash, and Pixabay and have access to more than 500,000 Creative Commons Zero licensed images for your marketing emails.
  • Multi-Device Previewing - View how your email will display on desktop, tablet, and mobile devices.
  • Show/Hide Content on Specific Devices - Don't want an image to display on mobile? You can choose which pieces of content to display on desktop email clients vs. mobile devices. 

Choose from a selection of library-specific email templates and easily customize them!

Email Marketing Made Easy

We totally get that ambition and skill set don't always line up. LibConnect makes it easy to send gorgeous mobile-friendly emails to targeted groups of users. 

  • Send a 'back-to-school' email to returning faculty showcasing library resources.
  • Welcome new patrons highlighting your 'Get Help' services.
  • Announce new content acquisitions throughout the year targeting the subject matter to specific audiences.
  • Welcome incoming freshman with an 'Intro to the Library' email outlining your services and facilities.
  • Got a new YA or children's collection? Email all parents with little ones to let them know!

So many opportunities to LibConnect with your users and increase engagement! Questions? Just ask us!