Springys Talia and Lilly take you behind the scenes to show you how Springshare advertises our events from idea inception through execution. They showcase tips and tools for marketing your library events effectively, plus strategies for using your existing Springshare tools in ways you might never have imagined.
Webinar Recording Covers:
- Strategies for creating an editorial calendar
- Breaking out a marketing campaign into actionable tasks
- Tips for promoting your event in LibCal with appealing graphics and language
- Planning out and coordinating communication blasts
- Using LibGuides for post-event follow-up
- Analyzing outcomes & effectiveness with LibInsight